Digital art can be novel, at least it is for me. There are things that which become possible which I've never been able to do with real paints.
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Digital art is problem solving... it requires new learning curves and improvising new solutions.
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Digital art is amazing, at least it is for me. If I'm really lucky it sometimes almost seems like it's painting itself.
Digital art is only as good as the artist who dreams it up though. The same basic rules of composition, proportion and artistic discretion apply.
Digital art is fun! Artists do like to have fun.
Digital art can be addictive... especially when coloring in the afternoon and listening to Ravel simultaneously.